“A piece of Japan for the Filipino people to enjoy.”
That’s what Nitori Philippines, Inc. President Soichi Oda states during the opening of Nitori Philippines BGC, Taguig City branch last April 18, 2024. The event was attended by Mr. Soichi Oda with Nitori Holdings Co., Ltd. Executive Vice President in Charge of Overseas Business Masanori Takeda, Ambassador of Japan to the Republic of the Philippines Kazuya Endo, Secretary of the Department of Trade and Industry Alfredo Pascual, General Manager of Sunshine Fort North Bonifacio Commercial Management Corporation Mr. Yoji Kawaguchi, Nomura Real Estate Development Co., Ltd. Executive Officer of Overseas Business Department Mr. Yusuke Hirano, Federal Land Inc. President and Chief Operating Officer Mr. William Thomas Mirasol and Federal Land, Inc. Chairman Mr. Alfred Ty.
“Our mission is to provide affordable products yet with great quality and we’d like to extend this to the Filipinos. To be able to reach more people, the products need to be affordable, the quality, and the convenience as well. These are the three major factors that we would like to offer,” shares Nitori Philippines, Inc. President Soichi Oda.
“The key to make that possible is by manufacturing the products via our own factory without using any third party which will make the affordability more possible. I can say more than half of our products are manufactured in our factory,” Mr. Soichi Oda continues.
But what is the goal of Nitori now that it has come to Philippine shores?
“Our goal now is to make more stores as soon as possible so that more Filipinos will be able to have access to these wonderful products and have a piece of Japan in their homes,” Mr. Shoichi Oda on Nitori Philippines store connecting Japanese and Philippines.
Nitori is Japan’s largest furniture and home-furnishing retail chain and its vision is to operate 3,000 stores and achieve sales of 3 trillion yen by 2032, based on the mission statement “To enrich the homes of people all over the world.” The main business of the Nitori Group is opening “Nitori” stores that sell furniture and home-furnishing products.
The Group also has a wide range of business operations such as “Deco Home” stores that sell home-furnishing products with a focus on daily necessities, “Shimachu” home improvement stores that sell hardware, daily goods, and furniture, and “N Plus” stores that sell apparel for adult women. Nitori has opened 822 stores in Japan and 179 stores in foreign countries/regions around the world, such as Mainland China, Hong Kong, Taiwan, Republic of Korea, Malaysia, Singapore, Thailand, and Vietnam, and the number of the stores will be 1001 stores by March 31st. In 2023, there were 340 million customers who visited us. The number of shoppers exceeded 100 million making it safe to say that Nitori is the number one home-furnishing store in Asia.
Visit Nitori Philippines at the 3rd floor of Mitsukoshi BGC in Taguig City.
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